With the Wii comfortably leading the current generation of consoles in sales and Microsoft and Sony making their own forays into the niche market with Kinect and Move respectively, casual gaming has certainly taken a massive leap forward since the Wii’s release in 2006. Accessibility to the general public has become a necessity for new gaming platforms with the ability to drop in and out of playing with next to no prior experience becoming the most marketable feature of new games. One only has to look at the old Wii adverts with ‘Grandpa’ giving his best shot at the golf to see where the money is at. And besides being the leading cause of hip replacements in the elderly it has certainly improved the image of ‘gamers’ from acne-ridden hermits living in the constant artificial glow of a monitor to friendly, relatively sociable people who kick ass at plastic guitars with multicoloured buttons. So what brought about this drastic change of opinion? Why have games without any real objective other than to kill time become so popular?